CASE STUDIES

Dive into the methodology of 4 creative journeys from inception through completion.

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Cadillac Lyriq Orders

Nothing is quite as exhilarating as an advertising emergency. This post produced project searched for footage of an illusive Cadillac EV to make Cadillac cool again.

Why U Got Dumped

WhyUGotDumped.com was founded by two cynical romantics to create a cyber-place where users could grumble about their former lovers incognito. The female owned, submission-based website had spin off video content was developed for television.

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HIP Studio | HIP 90 Challenge

The fitness industry hinges on first hand experiences while driven by results and the latest scientific discoveries. Chronicling my personal journey for HIP Studio's 90 day health & fitness challenge contrasted my other copy for the brand. The detailed account provided the start up encouragement members needed to make the challenge successful, lucrative, and semi-annual.

Corvette Academy

Sophisticated car owners deserved a higher education for Corvette's long speculated shift to a mid-engine platform. This project both revealed and explained Chevrolet's direction by deveoping long-format documentary videos in the style of a sexy science show.

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